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Started in 2005 as a ticketing mechanic, Showfilmfirst became synonymous with generating positive word of mouth to support a films opening in cinemas. Generating positive vibes for films that could have gone unnoticed and many successful films have credited word of mouth created by previews as a key factor in the films exceeding box office predictions.
Recommendation is the biggest reason for choosing what film to watch
Its not just films that benefit from positive vibes
There are so many reasons that venues and promoters need an audience that can’t be achieved through ticket sales. This is where companies like Showfilmfirst are one of the entertainment industry’s best kept secrets.
From audience recruitment for films SFF have diversified into seat filling at venues and events around the UK.
Starting with occasional filling for premieres, then creating an audience for comedians practicing their Edinburgh routines, the SFF Repertoire expanded to include music launches, press nights and read throughs.
Over the last few years SFF members have had complimentary tickets to film, theatre, concerts, gigs, dance, ballet, festivals, and much more. We only contact you when we have something to offer – you have nothing to loose but your FOMO!
SFF: Entertainment Industry Best Kept Secret
ShowFilmFirst are trusted with complimentary tickets for a specified audience which are shared with their members. The producers get a full auditorium and therefore a better experience for the paying patrons (and talent), while the seat filler is able to see an event for a small service charge. This is also referred to as papering the house.
This benefits the organisers too, which is why they offer the tickets, hoping for increased awareness.
Why would tickets be available?
Music gigs and launches have to have an audience but don’t always want to sell tickets
Comedy acts have to practice on a live audience before final shows
Theatres have to be full on press night
New shows need to generate positive word of mouth
Big stars fans may only be able to afford cheap tickets - expensive seats cant be left empty?
There are so many reasons that venues and promoters need an audience that can’t be achieved through ticket sales. This is where companies like Showfilmfirst are one of the entertainment industry’s best kept secrets.
How does it work?
When we receive tickets, we will send an invite to members in the area that we think may enjoy the event. Sometimes its something you have applied for before, but it may be a wildcard!
Depending on the location and audience the promotors want we may send invites to specific demographics who are mostly to enjoy the event
On receipt of the invite, if its something you fancy and you can make the date/time - you simply download tickets. If none available at the time we advise you to check back as people do cancel and tickets are returned.
You will have clear instructions on your voucher what to do on arrival at the venue. Usually tickets are either in your name at box office, or, one of our reps will be there to check you in.
After the event you will receive a short survey where we ask for your constructive comments on the evening as this feedback is often the reason we are give tickets!
Discover Showfilmfirst and Seeitfirst
Two clubs that work in close partnership, matching audiences with live entertainment.
